Fair, Transparent Pricing
We keep pricing straightforward. The published benchmark below is set exactly 10% below the comparable 30A Black Car quote supplied to us for the same passenger bands and a 22-mile Alys Beach trip.
Alys Beach 22-Mile Rate Benchmark
These are Lee's target one-way rates for the trip details shown in the supplied quote. The pickup point was not identified in that quote, so this table is a comparison benchmark—not a blanket rate for every trip to Alys Beach.
| Vehicle | 1–2 passengers | 3–4 passengers | 5–6 passengers |
|---|---|---|---|
| Van benchmarkVehicle type confirmed when booking | $74.70 10% below $83.00 | $96.30 10% below $107.00 | $117.90 10% below $131.00 |
| Full-size SUVUp to 6 passengers | $97.20 10% below $108.00 | $118.80 10% below $132.00 | $140.40 10% below $156.00 |
Benchmark effective September 19, 2026. Final pricing is confirmed before booking and can vary with the exact pickup point, destination, passenger count, luggage, requested stops, and available vehicle. Gratuity, parking, tolls, and wait time—if applicable—are confirmed with your quote.
How Pricing Works
Airport Transfers
Priced by airport and destination — a flat rate confirmed at booking, not a meter.
Private Car & Charter
Priced by trip length and vehicle — ideal for point-to-point rides, nights out, and events.
Group Transportation
Priced by vehicle and group size — the rate depends on how many are riding, and a Sprinter or Transit van keeps the whole group together for one confirmed total.
Real Estate Tours
Priced by tour length (half day or full day) — see Real Estate Tours for details.
Why Our Pricing Is Fair
- Fair, honest pricing — we don't overcharge
- One confirmed total for the whole trip — the rate depends on how many are riding, with no hidden add-ons
- A locally operated company, so pricing reflects real local costs, not a national franchise fee
- A written quote before booking, so you can review the trip details and total
How to Read the Benchmark
The screenshot supplied to Lee's shows a 22-mile Alys Beach trip with separate prices for a minivan and an SUV, divided into passenger bands of 1–2, 3–4, and 5–6 people. It does not show the pickup location or enough trip terms to apply those numbers to every Alys Beach reservation. For that reason, Lee's publishes the table as a comparison benchmark tied to the details that are visible, not as a universal fare card.
Each Lee's figure is exactly 90% of the corresponding competitor figure: $83 becomes $74.70, while $108 becomes $97.20. We keep the cents visible so the 10% calculation is transparent rather than rounding in a way that could make the discount smaller or larger.
What Can Change Your Exact Quote?
The pickup and destination establish the route, but passenger count alone does not determine the vehicle. Luggage, requested stops, wait time, trip timing, and the available fleet can also matter. A group of four with several large bags may need different space from four passengers traveling light. Airport trips also need flight and terminal details, while charters and real estate tours need a usable itinerary and expected duration.
Before a trip is booked, Lee's confirms the route, vehicle, availability, and total price directly with you. If parking, tolls, gratuity, or wait-time terms apply, they should be identified with that quote rather than assumed from this page. The online form collects a request; it does not charge a card or create a guaranteed reservation.
Requesting a Price for Another Route
For transportation more than 48 hours away, submit your pickup, destination, date, time, passenger count, luggage estimate, and contact information through the ride-request form. For travel today or tomorrow, call 850-532-8305. If you are still deciding which airport fits your destination, review the airport transportation page or the individual community guides.